CALLIE PRIVACY POLICY
Effective date: March 13, 2025
Introduction and Overview
This Privacy Policy ("Policy") explains how your personal information is collected when you access this website or use other services provided by CALLIE, including any written, electronic, or oral communications, online or offline, and purchases or refunds performed (collectively, the "Services"), and how your personal information is processed, used and disclosed. This Privacy Policy also explains the rights and choices you have associated with your information.
The Services include any services provided via this website, our mobile applications (the "Apps"), our accounts and fan pages on social media platforms (the "Social Media Accounts"), and any other websites, pages, features, or content owned and operated by CALLIE.
Please read our Terms and Conditions and this Policy before accessing or using our Services. If you do not agree with this Policy or the Terms and Conditions, please do not access or use our Services. By using our Services, you accept the Terms and Conditions and Privacy Policy on the site you are using.
Policy Modification:
CALLIE may change this Policy from time to time, to reflect how we are collecting, processing and sharing your data, and if we make changes, we will notify you by revising the effective date at the top of this Policy.
1. How We Collect and Use Your Personal Information
We respect the privacy of the visitors to our digital properties and the users of our products and services, and we are committed to protecting it through our compliance with this Policy. We collect personal information when you use our Services and as described below.
Pursuant to the EU General Data Protection Regulation ("GDPR"), personal information in this Policy is referred to as "personal data" as defined in the GDPR, and in this Policy can be interchangeably used with the term "personal information." For residents of the European Union, "personal data" is any information that alone or in combination with other information, identifies or makes an individual identifiable.
We collect personal information from various sources, including online interactions on our Site/App, communications via third-party sites like social media, or events where we engage with you. We may obtain and combine personal information from different sources, types of technology, and devices. Not all categories of personal information will be collected or received about every individual, depending on how you use or engage with the Services.
When communicating with us by email or through forms on our Services, or when you publicly share content through our Services, we ask that you please do not send us any sensitive information pertaining to yourself or to others.
A. Information that you provide to us
- Basic Personal Identifiers, such as a name, address, email, and phone number.
- Commercial Information, such as records of products or services purchased, obtained, or considered by you.
- Device/Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information.
- Network Activity, such as information regarding your browsing activity (such as length of visit, number of page views, and keystroke patterns to identify potential bot activity), click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information.
- Communications, such as emails, virtual chat logs, text messages, or other exchanges.
- Content you choose to upload to the Services, such as text, images, audio, and video, along with the metadata associated with the files you upload.
B. Other Sources
We may also obtain data that is publicly available or from third party sources, such as address verification services or third-party marketing database partners, to improve the accuracy of and add to what we know about our customers and prospective customers. We may combine this information with your personal information for the purposes described in this Notice. We also may collect information from other companies, organizations, or third-party partners.
Your personal data is collected and used by us to support a range of different activities or business purposes. The purposes and types of information we collect are listed in the chart below and should be understood to include uses of your personal data that are compatible with the purposes listed.
| Purpose | The Personal Information We Collect | Legal Basis for Processing |
|---|---|---|
| To create an account with us and to manage your account, to provide you with our Services; | Contact information, including email address and password, to register with our Site or Apps. | Necessary for the performance of a contract or to take steps at your request prior to entering into a contract. |
| Unless you opt-out by contacting our Customer service staff and deleting your account, we collect profile data, including your style preference, browsing history, purchase history. | Consent | |
| To fulfill or process orders; |
Identity and contact information such as name, phone number and shipping address, as well as financial information or payment account information, for delivery, returns, and payment operations; Transaction details, such as return and refund information, and order history, in order to fulfill basic functions, including processing your payment and return requests, and keeping you informed of the order status and shipping logistics; Personal photo information, Processing and fulfilling your orders, providing you customized product; Household Information (Family Member names, date of birth and/or age), Customize the products you purchase based on the information you provide about your family members. |
Necessary for the performance of a contract or to take steps at your request prior to entering into a contract. |
| Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience. | Our legitimate interest is to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services. | |
| To provide customer service and support, or to provide you with service-related communications; | Your communication history with us via various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, to respond to your requests, as well as to keep you updated about your account and the Services; | Our legitimate interest is to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services. |
| Photographs you upload to our Services in accordance with our Terms and Conditions to provide product advice. | Consent | |
| To undertake marketing, advertising or other promotional activities; |
Contact information, such as email address for email marketing purposes; Non-directly identifiable device identifiers, operating system information, and cookie information, to direct and measure the effectiveness of the advertising we offer; Data about how you engage with our Services, such as browsing activity, adding items to your shopping cart, saving items, placing an order, and returns for market research, statistical analysis and the display of personalized advertising based on your activity on our site and inferred interests; Contact and identity information, such as name, email address and phone number, when you voluntarily enter into a competition, market survey, event or other marketing campaigns organized by us; Photographs you upload to our Services in accordance with our Terms and Conditions to allow you to voluntarily show other potential customers what items may look like when purchased or worn; Confirmation of whether you are a user of social media platforms with which we advertise and in circumstances where you use your social media account to log into your CALLIE account. |
Consent |
| Postal address to send advertising brochures, via traditional mail to the address of individual customers who previously purchased products on the Site or App. | Our legitimate interest is to better promote or optimize our Services. | |
| To improve our product or service, or for personalization; and to provide services |
Device information, and usage data from our Site or Apps for fault analysis, troubleshooting, and system maintenance, as well as setting default options for you, such as language and currency; Collection of your preference data, such as 'like' records and votes on item preferences, to personalize your experience and improve product offerings. You have control over these preferences and can modify them at any time through your account settings; The display of information you choose to post on public areas of the Services, for example a customer review, along with your profile photo if you have added one to your profile; Cookie and Tracking information (as described in Section 3 below) for purposes of improving our Services and for purposes of customer analytics and marketing. |
Our legitimate interest is to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services. |
| To prevent and investigate fraud and other illegal activities; |
Information automatically collected from the Site and Apps, or through the Services, such as browser type, device information, operating system and account setting information for fraud prevention and detection and financial risk reduction; Login data for fraud prevention and risk management; Billing address to verify payment information. |
Our legitimate interest is to prevent and investigate fraud and other illegal activities. |
| To comply with legal or compliance requirements; | Transaction history and certain identity information to handle and resolve legal disputes, for regulatory investigations purpose, and to comply with lawful requests from a competent law enforcement agency, regulatory authority, or court. | Compliance with legal obligations or your vital interests. |
| Other Purposes. | We may use your personal information for any other appropriate purpose disclosed to you prior to you providing us your personal information, or which is reasonably necessary to provide the Services or other related products and/or services requested. | Consent |
Please note: When communicating with us by email or through forms on our Services, or when you publicly share content through our Services, we ask that you please do not send us any sensitive information pertaining to yourself or to others.
Information You Provide About Others, The content you choose to upload to our service, including your photos may include personal information of others. If you choose to share your photographs or other information with someone else through a feature we offer, we will use the personal information you provide (for example, the e-mail address of the recipient) to fulfill your request and for other purposes described in this Privacy Notice. Before you upload and/or share personal information of others through our service, please ensure that you have the consent of such persons to do so.
Other Information Contained in Your Photos, When you upload your photos to our platforms your photo content may also include related image information such as the time and the place your photo was taken, tags and similar information stored by your image capture device.
2. Sharing Your Personal Information
We may disclose and share your personal information with trusted third-party service providers and affiliates for purposes outlined in this Policy, such as order fulfillment, customer service, and marketing.
A. Within Our Corporate Organization. The Company is a part of a corporate organization that has several legal entities, business processes, management structures and technical systems. We may share your personal information with our affiliated group of companies and, in some cases, other affiliates of our corporate group for business maintenance and personalization continuity purposes, for instance so that you may enjoy a personalized user experience across our digital properties, to provide you with the Services, or to take actions based on your requests or preferences. We impose contractual provisions on these related legal entities to limit their use of your data only for the purposes for which we collected it and to the extent necessary for such purposes, and to safeguard such data using appropriate measures.
B. Service Providers. We may share your personal information with the following types of third-party service providers as set out in the table below:
| Supplier/Service Provider/Processor | Services Offered |
|---|---|
| IT system and software service provider | Website hosting services (including cloud storage), mobile app or software optimization services, customer relationship management software, email service providers, or system maintenance services. |
| Payment service provider | Third-party payment processing services. |
| Marketing and advertising services | Assistance in reaching potential new customers across multiple communications channels, or sharing with affiliated companies that promote our products on their websites. |
| Order fulfillment service provider | Provision of logistics, warehousing and distribution services, return and exchange services, and order status notification services for your purchased items. |
| Customer service provider | Assistance with customer services and support. |
| Fraud prevention and information security service provider | Identity verification, fraud prevention, or credit risk reduction services to protect our Site or Apps and our business. |
We impose contractual obligations on our third party service providers to limit their use of your personal information and other data only for the purposes for which we collected it and to the extent necessary for such purposes, and to safeguard such personal information using appropriate measures.
C. To Maintain Legal and Regulatory Compliance. We have the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator, privacy commissioner or any other legal process served on us. We also may disclose your personal information where we reasonably believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that disclosure will help us protect the rights, property or safety of the Company or our customers.
D. Consent. With your consent, we may disclose your personal information for any purpose that a reasonable person would consider appropriate in the circumstances.
E. Corporate Transactions. We may disclose personal information to a buyer, prospective buyer, corporate affiliate, or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by us about our Services users is among the assets transferred. Such disclosure of personal information to a third party would be subject to the limitation that the information may only be used for the purposes for which the information was collected, permitted to be used or disclosed before the transaction was completed.
3. Cookies
We and our service providers collect information about how you use our services – for example what web or mobile pages you have viewed – to administer our services, analyze trends, generate analytics, provide a better user experience, improve our products and services, detect and prevent fraud or security incidents and gather broad demographic information for aggregate use. Our Sites, App and emails use pixel tags, web beacons, and similar tracking technologies (collectively referred to as "Cookies") that are created when you use our online services and are stored on your computer or mobile device.
Cookies help us offer convenient features like storing the contents of your shopping cart until you are ready to check out, remembering your login and account settings, recognizing your browser when you visit, customizing your current and future visits, and providing you with information about products that interest you. Cookies help us personalize your experience and save time during checkout. We also use the information we collect to compile statistics about our visitors and their use of our site to monitor site traffic, develop marketing programs, and improve our website design and content.
We use information collected by third-party service providers using cookies to analyze data, improve services, and understand user activity. Our service providers may show advertisements on other websites, but only for purposes of improving user experience and based on your preferences as reflected in your activity on our services.
We use the following types of cookies on our Services:
- Strictly Necessary Cookies. These cookies are essential because they enable you to use our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, some services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work, and they cannot be disabled.
- Functional Cookies. We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. While these cookies can be disabled, this may result in less functionality during your use of our Services.
- Performance or Analytics Cookies. These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Services. You can disable these cookies.
- Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our third-party advertising partners may use these cookies to identify your interests and deliver relevant advertising on other sites. You may disable the use of these cookies.
You have several options to manage cookies and trackers. If you don't want our Sites and Apps to collect information using these technologies, you can change your web browser settings to reject Cookies from the site or to alert you before a cookie is placed on your computer. Each browser is different, so you should check your browser's "Help" menu to learn how to change these preferences. Please note that cookie and tracker-based opt-out options only apply to the specific computer and browser on which the opt-out cookie is applied. If you clear cookies from your device or switch to a different browser, your opt-out will no longer be valid and you will need to opt out again where you want your choices to apply. If you accept a cookie or tracker, you can delete it at any time through your web browser. If you choose not to accept cookies or trackers used for analytics and site functionality, you will not be able to enjoy all the features available to our registered users.
4. Security Precautions
We implement appropriate physical, electronic, and administrative safeguards, such as encryption, firewalls, and secure servers, to protect your personal information. Our security measures include reasonable physical, technical and administrative measures to prevent unauthorized access to or disclosure of your information.
However, the Internet is not an absolutely secure environment. Please note that no security system is impenetrable, and we cannot guarantee the absolute security of your information. We strongly recommend that you use a secure method and use a complex password to help you secure your account. As per our Terms and Conditions, you are not permitted to share your password with others and we strongly advise you not to re-use passwords on our Services that you use on other sites or apps, as doing so increases the likelihood of your being the victim of a credential stuffing attack or other malicious cyber behavior.
If you feel that the security of your account or personal data has been compromised, please contact us immediately as otherwise described in the "Contact Us" section below.
5. Your Rights Under the GDPR, you have the following rights regarding your personal data:
5.1 Right to Access: You have the right to obtain confirmation as to whether or not your personal data is being processed, and, if so, access to the personal data and information about its processing.
5.2 Right to Rectification: You have the right to request the correction of inaccurate personal data concerning you.
5.3 Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
5.4 Right to Restriction of Processing: You have the right to request the restriction of processing your personal data under certain conditions.
5.5 Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit those data to another controller without hindrance.
5.6 Right to Object: You have the right to object, on grounds relating to your particular situation, to the processing of your personal data, including profiling, unless we have compelling legitimate grounds for the processing.
5.7 Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
For the security of your personal information, we cannot respond to a request to access or delete information unless we are able to both verify your identity or authority to make the request and confirm the personal information relates to you and/or your household. If you have an account on any of our Sites and Apps, we may verify your identity by having you log in to your account. If you do not have an account on our Sites and Apps, we will attempt to verify your request by asking you to provide identifying information that we will match to information in our files. We will only use that information for the purpose of verifying your identity or another's authority to make the request. You can also designate an authorized agent to make a request on your behalf. Your agent will need to provide a Power of Attorney authorizing the agent to act on your behalf, or will need to complete the same verification procedures that would be required for a request submitted by you directly, and provide information that allows us to verify your authorization. If you would like to appeal a decision related to a request to exercise your rights under this Supplemental Notice, please contact us at the email address.
6. Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Policy or to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
7. Third-Party Websites
Our Apps or Site may contain links to third-party sites. This Policy does not apply to those third-party sites. We recommend that you read the privacy statements of any other sites that you visit as we are not responsible for the privacy practices of those sites.
8. Children
Our services are not directed to, and we do not knowingly collect personal information from, children under the age of 16 or minors (as defined by applicable national laws). If you are a minor, please do not attempt to fill out our forms or send any personal information about yourself to us. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact us.
9. Storage and Transfer of Your Personal Data.
Please note that when you use our Services, your personal data may be transferred to and stored in countries outside of the UK, including countries that may not provide the same level of data protection as the UK. In such cases, we ensure that appropriate safeguards are in place to protect your personal data, such as implementing Standard Contractual Clauses approved by the European Commission or relying on other valid legal mechanisms as permitted by applicable laws.
For these transfers we rely on appropriate safeguards as permitted under the GDPR such as Standard Contractual Clauses, and/or we transfer the personal information pursuant to Article 49 (1) (b) of the GDPR to provide our Services pursuant to the Terms & Conditions. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you reside, you should immediately stop accessing or using the Services.
10. Your Photos
The photos and other content that you upload to your account ("Your Content") may include personal information about you or others. You should confirm that you have obtained all necessary consents from individuals appearing in Your Content before uploading or sharing such content. We will treat your content as confidential and only share it with third-party service providers strictly for the purposes of fulfilling your order and providing our services. These providers are obligated not to use Your Content for any other purpose.
We value the trust you place in us when you store your Content on our platform, and we can assure you that we treat your Content as private information that belongs to you. We share your photos only in order fulfillment and providing our services. In order to provide our service, the CALLIE employees and agents who work to fulfill your order and service your account may see your Content in the course of performing their jobs. Similarly, if you order a product that includes Your Content, we may share Your Content with service providers who help us fulfill your order. These parties are only allowed to use your photos to perform services for CALLIE, though – they can't use them for any other purpose.
11. Contact Us
If you have questions or concerns regarding any information in this Privacy Policy, feel free to contact us or email us at support-uk@callie.com
Contact address: WORKSHOP 29 ON 5TH FLOOR CAREER AND KENSON INDUSTRIAL MANSION 58 HUNG TO RD KWUNTONG KL
